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DKNY Tests Microchip Technology for Awear

According to Awear Solutions, offline is the new online. The Israel-based startup is attempting to make shopping even easier by combining revolutionary technology and streetwear fashion into a mobile app.


Let’s put it into a scenario. Picture yourself walking down the street. You see someone wearing a cute scarf, possibly of the floral variety, and want to know where they got it. However, the stranger wearing the scarf just broke up with her boyfriend and is bolting to a friends house with two tubs of ice cream. You don’t want to invade her personal space, so instead of asking where her scarf is from you take out your phone and open the Awear app. Standing a few feet away, you scan her outfit and the entire look instantly pops onto your phone with all product information.

Read the rest of my post by clicking here: FASHIONOTES 

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