Fashion may have been the focus, but beauty reigned supreme as Korean trendsetters strutted the grounds of Dongdaemun Design Plaza with chic, puffy eye make-up, eyebrow slits and dramatic, striking lenses. Looks were bold, carefree statements that opposed tradition. Coloured hair of sunburst reds, icy blondes, and pastel pinks were a signature look amongst the stylish youth as well as cheekbones bedazzled with gemstones.

In the ever-growing wave of male beauty, men rocked flesh-toned foundation with edgy eyes and bold lips inspired by the latest K-pop music videos of EXO and BTS.

See the best beauty looks outside Hera Seoul Fashion Week this season.

Article and photos for FASHION Magazine.