Red has been the colour of the year for Taylor Swift. Her latest album, Red, has been wildly successful, her global tour of the same name has sold out at every stop and the single, “Red” was a catchy summer hit. But then there’s the other red in Swift’s life: her signature red lip. The shade practically defines her pop star identity and not since Tragic Kingdom-era Gwen Stefani has a lip colour inspired a generation of beauty junkies.

Whether she’s singing her heartbreak anthems, posing on the red carpet or flipping her hair back and fourth, her lipstick never seems to budge. What’s her secret? To get Taylor Swift’s flawless red lip look, we spoke with M.A.C Cosmetics senior artistMelissa Gibson. She gave us the inside scoop on how to get the perfect, long-lasting red lip. From preventing your lips from drying out to choosing the right colour, here’s how to get Taylor Swift’s look.

One: Pick a shade based on the attitude that you want to portray. A strong, bold red, such as M.A.C “Ruby Woo” ($18, maccosmetics.com), will instantly make you feel fierce whereas a light red stain, like Revlon Colorburst Lip Butter in “Candy Apple” ($8, revlon.ca), will provide a more demure and gentle appearance.

Tip: Your choice of red lipstick is more about who you want to be that day: while there are guidelines for choosing a shade based on your skin tone, confidence can make any lipstick colour work.

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